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Post by ashikhasan on Nov 23, 2024 4:04:55 GMT -5
Psychology of SMS Marketing in Practice Inspired by Cialdini’s principles above, here are some more helpful tips for . Play with information Dopamine-related curiosity can be stimulated by offering customers sms services small snippets of information that pique their interest. This will generate excitement in recipients and encourage them to engage with your brand. Taking advantage of the instantaneous nature of SMS, you can add a link to a landing page to provide the extra information. Building loyalty and habits SMS marketing can help you build lasting relationships with your customers and make them loyal to your brand. Companies can build a deep emotional connection with their audience by using SMS at different points in the purchasing process, providing valuable information. Tailored communications and a loyalty program that rewards with discounts and prizes will help you have happy and satisfied customers. Take advantage of loss aversion There is a psychological phenomenon known as “loss aversion” that expresses the tendency of people to not want to miss the opportunity to do something. You can exploit this phenomenon by adding phrases to your messages that encourage a sense of urgency to make a purchase. Taking into account the principles of SMS marketing psychology and the rules for creating successful SMS campaigns, you can truly create a winning strategy to engage your customers and build loyalty.
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