Post by account_disabled on Jan 5, 2024 22:44:08 GMT -5
José María Batalla, Creative Director and founder of La Casa de Carlota , has been one of the speakers who have participated in the Sitges Next communication innovation festival , which is held on the 26th and 27th in a hybrid format, and to which MarketingDirecto.com attended in person to soak up all the trends that recognized professionals in the sector have shared. This morning Hugo Olivera, founding partner of Full Circle Karma, also attended this reference event to talk about "Rok & Roi" . During his presentation, José María Batalla spoke about the “thugish way of seeing creativity” that defines the agency. «This year all the brands are talking about issues of purpose and activism, but as a way of facing transcendent changes in capitalism and even in the governance structure of the company, and those of us who sell creativity have always been relatively hooligans « , he ured. «We must be the ones who must revolutionize the industry and make our work much more transformative, humane and participatory .
We also have to have what brands sell." Starting from this idea, Batalla has ured that the power of change is within the creative structures and has explained to the Sitges Next audience the differentiating Phone Number List value of La Casa de Carlota. «Why are we always the same in design studios? Why haven't we thought about other groups that could contribute much more to us?" they asked themselves 8 or 9 years ago. Then they incorporated people with intellectual disabilities into the team . First they added people with Down Syndrome to their ranks. "That naivety and seeing life in a different way gives a creative team inspiration and a completely different way of seeing life," he said. And it worked very well: "We realized that we had people on the team who inspired us, who told us things we hadn't realized." On the other hand, they incorporated students who carry out their curricular internships at the agency , another important part of which is part of the La Casa de Carlota team.
Creativity appears when different brains interact, José María Batalla recalled. "That's the magic of creativity." But why did they incorporate people with Down Syndrome? «We have a theory, which is a bit of common sense. When we are all born we paint, we draw, we have creativity based on shapes. These are figures and drawings that are not manipulated, that come from your head and your creativity. However, as we grow up we receive external influences that "put us all in the same box." « This naivety of small children , although they are not - they have matured like everyone else to the limit that their disability allows them - they still have it. And to demonstrate it, he has shown the similar drawings of his and Quim's daughter, a member of La Casa de Carlota with Down Syndrome. These drawings, with their ingenuity and style, have inspired many of the projects in La Casa de Carlota. Carlota's House in Sitges Next When the brands understood that what they had to value was the final result and not the work each person did, "everything started to work, that madness, that point of hooliganism," said the speaker.
We also have to have what brands sell." Starting from this idea, Batalla has ured that the power of change is within the creative structures and has explained to the Sitges Next audience the differentiating Phone Number List value of La Casa de Carlota. «Why are we always the same in design studios? Why haven't we thought about other groups that could contribute much more to us?" they asked themselves 8 or 9 years ago. Then they incorporated people with intellectual disabilities into the team . First they added people with Down Syndrome to their ranks. "That naivety and seeing life in a different way gives a creative team inspiration and a completely different way of seeing life," he said. And it worked very well: "We realized that we had people on the team who inspired us, who told us things we hadn't realized." On the other hand, they incorporated students who carry out their curricular internships at the agency , another important part of which is part of the La Casa de Carlota team.
Creativity appears when different brains interact, José María Batalla recalled. "That's the magic of creativity." But why did they incorporate people with Down Syndrome? «We have a theory, which is a bit of common sense. When we are all born we paint, we draw, we have creativity based on shapes. These are figures and drawings that are not manipulated, that come from your head and your creativity. However, as we grow up we receive external influences that "put us all in the same box." « This naivety of small children , although they are not - they have matured like everyone else to the limit that their disability allows them - they still have it. And to demonstrate it, he has shown the similar drawings of his and Quim's daughter, a member of La Casa de Carlota with Down Syndrome. These drawings, with their ingenuity and style, have inspired many of the projects in La Casa de Carlota. Carlota's House in Sitges Next When the brands understood that what they had to value was the final result and not the work each person did, "everything started to work, that madness, that point of hooliganism," said the speaker.